Business Development
In 2008 WhiteheadCC completed the rebrand for Hygiene Systems
marketing
Femcare Consumables
One of the many innovations under consideration for the second generation Femcare product is the biodegradable ‘flexiseal’ chute system that will reduce the need for detergents and deodorisers and further strengthen the case for the ‘in cubicle’ cleaning, especially in busy, high density city centre locations where transportation and other operational costs are at a premium.
Event Media
New Zealand horse racing, on-course advertising project
Completed in 2004 this project was an indepth study into media spending in New Zealand and the opportunitties for on course advertising. The project culminated in a ‘launch event’ and the final negotiations of an exclusive advertising agreement at all New Zealand race tracks.