Idea generation and concept design is one of the areas in which we excel producing 100’s of thumbnail sketches per hour, to explore functional and aesthetic ideas in both design and engineering.

After graduation Antony Whitehead worked for Massey Fergusson Industrial / Fermec in Trafford Park Manchester as a Design Engineer and Industrial Designer. As an intern and then graduate trainee Antony worked with the fitters, test department and then engineering department on Cabin development projects. Antony completed his Masters Degree in Industrial Design for Engineers while …

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Antony’s Masters degree major project was the cabin design for a new range of Fermec Backhoe loaders. The project was carried out in parallel to his actual design and project engineering role at Fermec. This comprehensive project included the design of all controls within the cab and all internal and external fairing and features.  

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