New Zealand horse racing, on-course advertising project
Completed in 2004 this project was an indepth study into media spending in New Zealand and the opportunitties for on course advertising. The project culminated in a ‘launch event’ and the final negotiations of an exclusive advertising agreement at all New Zealand race tracks.
Working on the GYMtv project provided exposure to venture capital and merchant banking organisations as well as major media and advertising organisations. A full business plan was created for the project with a view to raising funding and building a team to take this exciting project forward.
Finetech design was established in 1999 in the Hatfield in the UK. The company took its name from the precision engineering company who kindly provided the office space in return for engineering services. Finetech started life as the sole provider of reverse engineering and design engineering services to Gatehill International in China. Gatehill developed clone laser printer cartridges and Finetech ‘re’ designed these cartridges.
The images shown in the brochure show various elements of the cartidges including intricate formed steel components.
Also on this sheet of the brochure we made reference to the other services offered, namely graphic design and branding. Freya Far East was an insurance fraud investigation company in Hong Kong and the RnR bar was a bar and night club in New Zealand.
The image opposite shows an exploded view from one of the 6 laser printer cartridge reverse engineering and design projects Finetech worked on.
We used our Browne and Sharp manual CMM to digitise the critical dimensions from the original and then set to work on redesigning the new product around all the IP and physical restrictions, ensuring the end product met a strict specification defined at the beginning of the project.
The completed 3D models, engineering drawings, prototypes and patent design-around manuals were then handed over to Gatehill in China
Finetech did not only design and engineer laser printer cartridges, like the Ricoh cartridge shown here, we also worked on transport design projects for James Park Associates and projects for HM Prisons and special purpose sheet metal assembly customers
